Global Marketing Manager/Director
The company is a global cryptocurrency exchange that provides a platform for trading more than 100 cryptocurrencies.
- Planning and execution of online and some offline marketing activities, events, and campaigns to a global audience
- Expand and drive them team to success
- Grow our user base and increase awareness of the Binance brand in exciting, creative and informative ways
- Monitor event/campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience
- Innovate new ways to increase brand awareness and keep up to date on modern marketing trends
- Minimum of 5 years of marketing planning and execution work experience, preferably in tech and internet, B2C facing.
- Strong coordination skills and strategic mindset towards marketing with familiarity with online marketing avenues such as SNS, email, paid advertisement
- Proven experience in growing a user base
- Team Management experience
- Native or close to native level English
- Ability in Chinese language is a highly desired for this role
- A strong interest in crypto/blockchain space is desirable
- Flexibility for location
- University degree relating to marketing a plus