Marketing Manager

Role Description:

This is a critical new role that is being established to help scale the accountant and bookkeeper channel. The successful candidate should be a seasoned veteran of the accounting industry and use their deep industry knowledge to help shape Megi's strategy for the advisory channel. You will own the marketing strategy for the channel, and be responsible for scaling recruitment of new partners, shorten the ramp for these partners, and establish how we can better unlock the client capacity of existing partners. We are seeking to grow the number of our accounting and bookkeeping partners significantly to enable our growth ambitions to be achieved.
 
Overview of Key Responsibilities B6
 

1. Own the marketing strategy for the accounting and bookkeeping channel to support the growth plans for the business
2. Deliver a quarterly marketing plan for the accounting and bookkeeping channel and drive initiatives to accelerate growth. You will work with key stakeholders across the business (sales leadership, partner consulting, education and CEO) 
3. Ensure the successful implementation and management of the Partner Program, and the execution of key campaigns to our partners, and through our partner channel.
4. Specifically own execution of AxelChina Accountants conference, Megi's annual Partner conference, as well as smaller events for product updates and knowledge sharing with senior accountants from our partners.
5. Create and compile marketing communication content and deliver through various communication channels such as Wechat, Linkedin, Newsletter etc.
6. Build strong relationships with key influencers in the Accounting and Bookkeeper communities
7. Accountability for attainment of the channel objectives - primary measurement is subscriber growth for the channel. You will be responsible for helping scale the accounting and bookkeeping channel. This involves initiatives to unlock client capacity within new and existing partners.

You’ll have…
 

1. At least 3 years' experience in marketing in a fast-paced environment
2. Experience of the accounting industry is a must for this role. You might have worked in practice, or may be working in a senior role at another accounting software provider, and want to move to a business that matches your ambitions
3. A Bachelor’s degree in marketing, accounting or a business discipline
4. Awesome communication skills (in both Chinese and English) are a must have, and ideally you'll be a great writer as well as a brilliant verbal communicator.
5. Confidence to challenge all levels of management
6. Preferably ACCA Certificate Holder