Manager, Brand and Advertising

Duties and Responsibilities Leads and develops digital marketing strategies through partnerships with Executives and Senior Managers Manages the development and execution of traditional media advertising portfolio of the Group, in all markets which are served Manages the marketing and communications interface between First Citizens and its external stakeholders, in relation to all lines of business, including Retail and Commercial banking, Electronic banking business and Cards Services, Corporate Business, Investment Services and Trust and Asset Management services Manages and drives the achievement of targeted results through development of digital marketing strategies for the Group's products and services Manages the development of content for the Group's website and other social media platforms including Twitter, LinkedIn, Youtube, and Face Book Ensures coordination and alignment of web communications throughout the enterprise/across all Business Units and lines of business Promotes a unified group brand image through all web and other direct digital communications Creates and manages effective web-based marketing communications assets such as the corporate website, and other micro-sites and manages the digital marketing assets and infrastructure for the Group in Trinidad and Tobago and all Regional markets Develops marketing communication strategies for the entire Group, as well as strengthens and positions the brand for best in class in each line of business Develops policies and procedures which govern effective marketing communications strategies, corporate brand image and reputation across the Group Performs all other duties, assignments and special projects as assigned by the Head - Brand and Marketing and Board of Directors, relative to the function Qualifications and Experience Candidates must possess a Bachelor's degree in Advertising/Communications/Marketing/Digital Marketing or a Business related field from a reputable University or other professional qualification from a recognized professional body eg. CFA, CIMA, ACCA and five (5) years related experience in marketing, at least two (2) of which must be at the Managerial Level OR Executive Diploma/Diploma and seven (7) years related experience in marketing, at least five (5) of which must be at the Managerial Level OR GMDP Certificate and ten (10) years related experience in marketing, at least seven (7) of which must be at the Managerial Level Professional Certifications from recognized advertising and business communications associations will be an asset Expertise in research, design implementation of advertising campaigns, as well as managing social media platforms and in building fan base and brand affinity Working knowledge of media buying and advertising

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