Commercial Analyst
- Recruiter
- Page Personnel
- Location
- Surrey, Weybridge
- Salary
- Negotiable
- Posted
- 02 Aug 2018
- Closes
- 02 Sep 2018
- Ref
- 13942040/001
- Contact
- Chris Royce
- Job role
- Business analyst
- Sector
- Digital
- Contract type
- Permanent
- Hours
- Part time
Through your analysis you will put the customer at the heart of this international business.
You will be a key figure in supporting the business in providing customer focused analysis and insights to support our wider sales and marketing activities and long term objectives. It is essential that you will be comfortable working with large and varied data sources to produce and share reports with key stakeholders to help inform decision making.
Client Details
A globally recognised brand name, based in luxury offices in the Weybridge area with free parking provided and very easy access via public transport.
Description
The Commercial Analyst role involves;
- To support marketing campaigns with insights and recommendations on which products, offers to target our key segments.
- Post campaign you will provide key learning and recommendations, identifying booking patterns based on regionality, channel, and customer segment.
- To provide in-depth analysis of our key products and identify general long term trends.
- From a data perspective, to enhance the customer journey and their experience at each touch point through insights, recommendations and providing additional datasets for personalisation of comms.
- Further develop and refine our customer segmentation strategy through quali-quant customer research and cluster analysis, validating and mapping existing guests in the database.
- To conduct statistical modelling to predict a variety of customer behaviours. These include propensity to purchase specific products, forecasting of customer satisfaction scores and probability of re-booking.
- To identify and support the sourcing of additional datasets with goal of improving the analytics capability of the business.
- To forecast and monitor specific customer centric KPI's. Creating regular reports for circulation to the business.
- Build a range of self-service analytic dashboards to support the business
- To be the lead representative for the UK for a variety of projects impacting our key customers databases. You will liaise with IT and third-party vendors as necessary for these projects. You will champion the needs of the UK with our HQ in the US.
- To support and mentor your peers in the best practices in data analysis, experiment design and machine learning.
Profile
The ideal candidate for the Commercial Analyst role will;
- have worked in an Analytical function/role previously
- will ideally have business partnered with Marketing / Sales teams
- ideally have a numerate degree (not essential)
- ideally have a working knowledge of SQL
Experience in conducting statistical analysis and creating models from large data sets. Applying models in marketing environment is highly desirable.
- Experience of CRM and single-customer-views is highly desirable.
- Experience of turning data into actionable insight
Job Offer
The Commercial Analyst role can pay between £35-45,000 + excellent benefits!!!
Please apply for further details.
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