Adzuna

Digital Performance Executive (Social)

Recruiter
Adzuna
Location
Sydney, Sydney
Posted
23 May 2018
Closes
26 Jun 2018
Job role
Accountant
Sector
Accounting - Public practice, Digital
Digital Performance Executive (Social)

Apply now Job no: R1019810
Work type: Employee
Location: Various
Categories: Marketing - Digital, Marketing

We are a world leading Health & Care organisation with over 22,000 people in Australia and New Zealand, and our purpose is to help people live longer, healthier, and happier lives. In Australia, we help to take care of people through our leading health insurance services as well as providing a personalised approach to care through our modern Dental clinic network, our Bupa Optical stores, Bupa Medical Visa services and over 70 Bupa Aged Care Homes. Bupa Therapy, along with our Medical and Wellbeing Centre provide a multidiscipline approach to care.

At Bupa our people are transforming and making a difference in the world of health & care.

About the opportunity

Reporting to the Search & Performance Manager, we are seeking a digital performance guru to take on this newly created role to recommend, take charge and oversee best practice in all things social.

The Digital Performance Executive (Social) will be responsible for leading the development and implementation of integrated marketing strategy in conjunction with the growth and content teams - including PPC, SEO, social media, programmatic / display. This role will have a stronger focus on paid social media that encompasses acquisition and lead generation strategies to be deployed on Facebook, Instagram, LinkedIn and other paid social channels.

Your background

You will be inspired and driven by the opportunity to work with a global leader in health care that is on the path towards an exciting transformation.

You will be/have:-

  • Solid experience working in paid digital media environment (SEM/Paid Social etc), with a focus on performance-based marketing, measurement and analytics.
  • Proven track record of developing and implementing digital marketing strategies that generate quality enquires within budget & targets.
  • An ability to identify markets, competition and target audience in the execution of strategic marketing initiatives.
  • Experience in managing larger budgets ($2M+).
  • Good technical skills including Face Book Power Editor and Business Manager experience, DS3 & AdWords Editor, tag implementation with exposure to Double Click being advantageous.
  • Face Book Power Editor and Business Manager experience, with exposure to Double Click being advantageous.

    • Join us

    Bupa believes in hiring the best talent in the market. We are known for our vibrant, high performing and incredibly rewarding workplace, and we take pride in creating exceptional and meaningful work experiences, encouraging innovation, delivering award winning benefits to our employees and being involved with our communities.

    Bupa has everything - growth, passion, results and a caring & supportive culture that surround a burning ambition and purpose that is the best in the world.


    Find the purpose in your career!

    #LI

    Advertised: 22 May 2018 12:00 AM AUS Eastern Standard Time
    Applications close: 05 Jun 2018 11:55 PM AUS Eastern Standard Time

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