美的集团

Contact: Grace Zhou

顺德区美的大道6号
美的总部大楼B29
佛山市
广东省
528311
China

Tel: 0757-23606832

About 美的集团

Midea Group is a global leader in the broad category of HA (Home Appliances) and HVAC (Heating, Ventilation and Air Conditioning) business. Established in 1968, Midea has been growing consistently for nearly 50 years. Its global turnover approached USD $20B in 2013, stands as the world’s 3rd largest HA manufacturer with over 120,000 employees worldwide. Its product category spans the full range of HA and HVAC, from large appliances such as air conditioners, refrigerators and washing machines, to small appliances such as microwaves, juicers and kettles, one of the only two companies in the world with such broad range of offering. 

Midea is also one of the top HA & HVAC brands in China, where it commands 21% of the A/C market, 28.4% of the W/M market, 7.7% of the REF market, 40% of the MWO market, 20% of the Dish Washer market, 40% of the Rice Cooker and Induction Cooker market, and 47% of the Water Purification Solution market, just to name a few of its leading categories.

On manufactured basis, it is world’s largest producer of A/C, REF, W/M, MWO, and so on, over 20 product categories, where every one out of the four A/C, REF and W/M in the world are made by Midea. 

Today, Midea is also pursuing global business expansion with the focus on balancing four aspects of the business operations: long term vision vs. short-term performance, thorough planning vs. action-driven, globalizing HQ vs. localizing overseas, and global framework vs. local flexibility. It has also taken a very different route than the traditional Asian companies in its path of globalization, with full trust and empowerment to the local management team. 

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